Experience

freelance copywriting

May 2024 - present

Specialties include fundraising copy, ghostwriting, and “translating” high-level concepts from subject matter experts into content for a more general audience

Science museum of Minnesota, Marketing & Public relations specialist

January 2020 - October 2024

  • Developed content, including conducting interviews and writing:

    • Advertising for print, digital, radio and mass transit

    • Email copy for two distinct audience segments

    • Press releases and media advisories

    • Talking points, Q&A documents, and key messages for integrated campaigns and events

    • Event scripts, including speeches

    • Fundraising materials for direct mail and email

    • Copy and quotes in the style of the given subject matter expert (ghostwriting)

  • Acted as copy editor and updated marketing materials to ensure consistency across all museum communications; contributed to maintaining and updating to the museum’s style guide

  • Created and published compelling articles for the museum blog and other communication channels, including email and social media

  • Proofed copy written by others, with an emphasis on collaboration and skills growth

  • Developed and executed proactive PR strategies; developing and updating media distribution lists, drafting, tracking and assessing PR activities including press releases and media alerts, pitching stories 1:1 and through wider distribution

  • Built and fostered collaborative relationships with internal subject-matter experts and external partners to create on-brand communication and coverage opportunities about the museum’s initiatives, mission impact and experiences, with an emphasis on transforming high-level concepts into digestible content for general audiences

  • Coordinated media interviews, provided media training to prepare executives and subject-matter experts for interviews; performed as spokesperson

ywca st. paul, communications & community relations manager

May 2017 - January 2020

  • Created all external and in-house communication, copywriting and editing, including website, newsletters, annual report and internal and external communication plans for four distinct but interconnected program areas

  • All social media content generation, strategy, implementation and management for all social media (Facebook (x2), Twitter and Instagram)

  • Directed and approved all graphic design

  • Managed creative staff with an emphasis on personal and professional development

  • Planned, executed and monitored social and traditional media ads and earned placement

red shoes inc., content manager

January 2014 - May 2017

  • Wrote, edited and proofed copy, including news releases/alerts, social media posts, op-ed pieces, columns, website content, internal communication, crisis communication and new business proposals

    Managed interns and creative staff with an emphasis on graphic design direction and personal and professional development

    Worked with clients to source story ideas and create pitches, including interviewing industry experts to produce first-person copy

    Researched, developed and utilized relationships with media to drive coverage; pitched and secured client appearances in print, radio, TV and online

    Managed interview requests, developed key messages and provided individual media training

  • Planned, executed and monitored social media content and ad placement

Full experience listed at: linkedin.com/in/karilynrobinson.