Copywriting: Signage

People love to not look at signs. That creates a challenge for designers and copywriters to offer up something interesting to catch people’s attention, or at a bare minimum creatively satisfying enough that you don’t feel like you wasted your time with a thankless task. “Moar roar,” was an unofficial tagline of sorts that references museum benefits + the key museum attraction of dinosaurs. When I came up with it, I will say candidly I did not expect as much positive feedback as it got (and yes, a couple of emails alerting us to the “spelling error”).

Graphic designers: Caitlyn Wakem, Elias Ramos.